Melanie specialises in applying innovative solutions to organisational challenges through integrating sound communication management into organisational strategy. Communication and PR is often seen as an “add-on” and research shows this is an inefficient and often ineffective approach. This knowledge informs the way Melanie teaches her students and how she approaches research and consulting projects.
- Experience includes roles a national communications director for the Australian Greenhouse Office and the Australian Bureau of Statistics (Census).
- Joined the School of Design, Communication and IT at the University of Newcastle in November 2006 after working in senior management roles in strategic communication, government communication, public relations and marketing communication.